V by Laura Vann rebrands as Laura Vann

Birmingham-based jewellery company V by Laura Vann has rebranded to Laura Vann.

Over a decade ago, the group launched as V Jewellery. Shortly after, it evolved into V by Laura Vann—a name that combined the heritage of “V” with a personal touch.

Fast forward to today, the company will be known simply as Laura Vann. Designer and founder of the eponymous brand Laura Vann stated that the new name is “clean, memorable, and reflects the design-led nature of our brand”.

The rebrand will be a gradual process throughout 2025. The group is starting with its new logo, followed by a roll-out of updated packaging.

By the end of the year, it will also be updating its website domain, email addresses, and social handles, bringing everything in line with its refreshed identity.

Vann said: “2025 marks the start of an exciting chapter. Alongside our new logo, we have lots of fresh designs and exciting in-person experiences that we can’t wait to share with you later this year. For now, thank you for being part of our journey. Your support has shaped our past and inspires our future. Here’s to an incredible year ahead.”