Atelier VM confirms Tota Pulchra relaunch

Atelier VM has announced the relaunch of its latest customisable jewellery piece, Tota Pulchra.

First unveiled in 2019, the 9kt gold Tota Pulchra bracelet is returning with Atelier VM’s new customisable approach.

The piece is customised using lamination and laser engraving and includes a Grumetta chain as a brace. Atelier has revealed that the bracelet will retail for £740,000.

Tota Pulchra is Latin referring to the Virgin Mary and means “all beautiful” or “all things beautiful.”

Atelier VM stated: “Tell us the words that hold meaning for you—whether they’re thoughts, names, kind phrases, numbers, or tiny hearts—and we’ll engrave them. Tota Pulchra is a poetic invitation to express what you cherish – gently translating your emotions
into a timeless gold engraving.”

It comes after Atelier launched the virtuosa ring just before Valentine’s day inspired by “unique bonds and new unions”.

The ring symbolises the union of platinum’s hardness and lustre with the radiant beauty of lab-grown diamonds. The platinum chain pays tribute to the corollas of flowers, giving an innovative shape to personal regeneration.

The piece is made of platinum with lab grown white diamonds connected with a rolò diamond chain, with an RRP of £370. The lustre of this material “brings to mind jewellery stored in cupboards from long ago, evoking a time when each item told a story”.

The Virtuosa ring aims to honour the familiarity of jewellery worn by grandparents, reminiscent of authentic cherished 20th Century living rooms.