Atelier VM

Atelier VM unveils Carezza charm

Atelier VM has announced the launch of its latest piece Carezza, “a delicate touch of jewellery against your skin”. Carezza is available in three colour variants: yellow gold and white diamond, yellow gold and ruby, and platinum and white diamond. The diamonds are laboratory-grown, identical in appearance and physical composition…

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Atelier VM launches two new collections for Women’s Day

Atelier VM has announced the launch of two new collections Virtuosa and Tota Pulchra in celebration of International Women’s Day. Founded by two women, Marta Caffarelli and Viola Naj-Oleari, in 1998, the new collections are inspired by the designers’ everyday lives – encounters, memories, and travels. According to the duo,…

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Atelier VM confirms Tota Pulchra relaunch

Atelier VM has announced the relaunch of its latest customisable jewellery piece, Tota Pulchra. First unveiled in 2019, the 9kt gold Tota Pulchra bracelet is returning with Atelier VM’s new customisable approach. The piece is customised using lamination and laser engraving and includes a Grumetta chain as a brace. Atelier…

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Atelier VM unveils the Virtuosa ring

Atelier VM has announced the launch of its latest creation, the Virtuosa ring, in time for Valentine’s Day. Atelier VM stated that the new ring is inspired by “unique bonds and new unions”. The ring symbolises the union of platinum’s hardness and lustre with the radiant beauty of lab-grown diamonds.…

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Atelier VM to open first UK flagship store

Atelier VM has announced that it is set to open its first UK flagship store in London’s Burlington Arcade. The new store covers a total area of 401 sq ft, and will be located at House 5 of the Burlington Arcade hall. The brand launched in the UK in 2018…

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Atelier VM launches the Jamila Necklace

Italian fine jewellery brand Atelier VM has announced the launch of the new Jamila Necklace on 8 May 2023. The jewellery brand said that the necklace is inspired by a “cheerful, self-aware yet enigmatic muse”. It features an array of cut VS diamonds set within a woven cage of gold.…

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Atelier VM announces two L’Essenziale additions

Atelier VM, the fine jewellery brand, has announced two additions to its L’Essenziale collection for Summer 2021. The necklace and anklet are designed to tell a story of “love and unity to last a lifetime” through the minimalist pieces. Customers can design the pieces themselves, selecting the chain and charms…

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Ecommerce handbook: Atelier VM

Give me a brief description of your business? Atelier VM is an Italian contemporary fine jewellery brand which we, Marta Caffarelli and Viola Naj-Oleari launched back in 1998. The Atelier VM story initially began in NYC where we were creating pieces exclusively for the Barney’s customers. From there, we launched…

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