Atelier VM
This coverage highlights Atelier VM, the Italian fine jewellery brand known for its minimalist design and innovative โLifelineโ concept of permanent jewellery. Jewellery Focus reports on the brandโs expansion into the UK market, retail partnerships, and influence on contemporary luxury trends. Coverage includes insights into craftsmanship, consumer experience, and the growing demand for personalised, enduring pieces. The content provides trade professionals with analysis of how Atelier VMโs design philosophy and retail model shape evolving preferences in the modern fine jewellery sector.
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Mar- 2025 -28 MarchDesigners
Atelier VM unveils Carezza charm
Atelier VM has announced the launch of its latest piece Carezza, โa delicate touch of jewellery against your skinโ. Carezza is available in three colour variants: yellow gold and white diamond, yellow gold and ruby, and platinum and white diamond. The diamonds are laboratory-grown, identical in appearance and physical composition…
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7 MarchRetailers
Atelier VM launches two new collections for Womenโs Day
Atelier VM has announced the launch of two new collections Virtuosa and Tota Pulchra in celebration of International Women’s Day. Founded by two women, Marta Caffarelli and Viola Naj-Oleari, in 1998, the new collections are inspired by the designersโ everyday lives – encounters, memories, and travels. According to the duo,…
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Feb- 2025 -18 FebruaryDesigners
Atelier VM confirms Tota Pulchra relaunch
Atelier VM has announced the relaunch of its latest customisable jewellery piece, Tota Pulchra. First unveiled in 2019, the 9kt gold Tota Pulchra bracelet is returning with Atelier VM’s new customisable approach. The piece is customised using lamination and laser engraving and includes a Grumetta chain as a brace. Atelier…
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12 FebruaryDesigners
Atelier VM unveils the Virtuosa ring
Atelier VM has announced the launch of its latest creation, the Virtuosa ring, in time for Valentineโs Day. Atelier VM stated that the new ring is inspired by โunique bonds and new unionsโ. The ring symbolises the union of platinumโs hardness and lustre with the radiant beauty of lab-grown diamonds.…
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Oct- 2024 -25 OctoberRetailers
Atelier VM to open first UK flagship store
Atelier VM has announced that it is set to open its first UK flagship store in Londonโs Burlington Arcade. The new store covers a total area of 401 sq ft, and will be located at House 5 of the Burlington Arcade hall. The brand launched in the UK in 2018…
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May- 2023 -5 MayRetailers
Atelier VM launches the Jamila Necklace
Italian fine jewellery brand Atelier VM has announced the launch of the new Jamila Necklace on 8 May 2023. The jewellery brand said that the necklace is inspired by a โcheerful, self-aware yet enigmatic museโ. It features an array of cut VS diamonds set within a woven cage of gold.…
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Jul- 2021 -7 JulyProduct Launches
Atelier VM announces two LโEssenziale additions
Atelier VM, the fine jewellery brand, has announced two additions to its LโEssenziale collection for Summer 2021. The necklace and anklet are designed to tell a story of โlove and unity to last a lifetimeโ through the minimalist pieces. Customers can design the pieces themselves, selecting the chain and charms…
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Jul- 2019 -11 JulyBrand Profiles
Ecommerce handbook: Atelier VM
Give me a brief description of your business? Atelier VM is an Italian contemporary fine jewellery brand which we, Marta Caffarelli and Viola Naj-Oleari launched back in 1998. The Atelier VM story initially began in NYC where we were creating pieces exclusively for the Barneyโs customers. From there, we launched…
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