This coverage highlights Atelier VM, the Italian fine jewellery brand known for its minimalist design and innovative “Lifeline” concept of permanent jewellery. Jewellery Focus reports on the brand’s expansion into the UK market, retail partnerships, and influence on contemporary luxury trends. Coverage includes insights into craftsmanship, consumer experience, and the growing demand for personalised, enduring pieces. The content provides trade professionals with analysis of how Atelier VM’s design philosophy and retail model shape evolving preferences in the modern fine jewellery sector.