Atelier VM launches two new collections for Women’s Day
The platinum chain is inspired by the structure of flower corollas, representing ‘renewal’, and the material's lustre recalls traditional jewellery
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Atelier VM has announced the launch of two new collections Virtuosa and Tota Pulchra in celebration of International Women’s Day.
Founded by two women, Marta Caffarelli and Viola Naj-Oleari, in 1998, the new collections are inspired by the designers’ everyday lives – encounters, memories, and travels.
According to the duo, these stories are crafted into jewellery pieces—rings, bracelets, and necklaces—designed to “encapsulate memories, seasons, and emotions”.
The Virtuosa ring, Atelier VM’s latest collection, is inspired by “unique bonds and new unions”.
The ring is designed to combine the “strength” and “durability” of platinum with lab-grown diamonds.
The platinum chain is inspired by the structure of flower corollas, representing “renewal”, and the material’s lustre recalls traditional jewellery.
The ring is designed to reflect a balance of contrasting materials, symbolising both “heritage and progress”.
Meanwhile, Tota Pulchra, a Latin phrase referring to the Virgin Mary, means “all beautiful” or “all things beautiful,” symbolising “beauty” and “purity”.
Originally introduced in 2019, the 9kt gold Tota Pulchra bracelet has been redesigned to incorporate Atelier VM’s new customisation approach.
Customers can customise anything from thoughts to names, kind phrases and numbers.
Caffareli and Naj-Oleari said: “With a refined and light aesthetic, Atelier VM believes that jewellery is more than just adornment – it becomes a part of the wearer’s identity. Each piece gradually intertwines with its owner, creating a unique bond that reflects the essence of who they are. Atelier VM’s designs are born from the stories of everyday life, celebrating nature, children, words, secrets, animals, roots, and the smallest details.
“This International Women’s Day, honour the women who inspire you with the beautiful, meaningful pieces from Atelier VM. Let their stories become a part of your own – because, like the women behind the brand, these pieces are designed to empower and elevate.”
