Clarity and Success celebrates 30th anniversary

Clarity and Success, a provider of stock and business management to retail jewellers, is set to celebrate its 30th birthday in 2025.

Originally founded in Germany in 1995, the company launched the first version of its software the following year, with a public exhibition debut in 1997 at the Inhorgenta trade show.

The company soon began introducing innovative features such as electronic delivery notes and article bases which allowed suppliers such as Swatch, Swarowski and Thomas Sabo to provide their item databases for direct import into the Clarity and Success software.

By 2001, business had expanded across Europe into Belgium, France, Netherlands, Austria, Greece and Spain, with the UK office being founded in 2003 by John Russell and his daughter Karen, who still heads up the UK office.

More expansion globally followed and by 2004 Clarity and Success had sales in Gibraltar, Italy, Mexico and the USA.

In 2019, Clarity and Success acquired Bransom Retail Systems, making the company by far the largest provider of jewellery stock management systems in the UK.

Other acquisitions in Germany included the Terra Software brand, which provided niche software for garden centres and nurseries.

The latest version of the software, Evolution, is the third-generation of the software and is now being installed in both new and existing customers on a weekly basis, with both Bransom bsmart and Clarity V2 users migrating to the new system.

Karen Russell said: Our Evolution platform is under constant development, responding to customer requests and market trends. We expect to release our pawnbroking system based on Evolution later this year and have had a very favourable response from our existing Bransom Pledge clients.

“Already we have released a buy-in module for Evolution which allows all jewellers to accept and trade in second-hand jewellery. We see a very strong future for the software and brand in the markets.”