Atelier VM to open first UK flagship store
The grand opening marks a significant milestone in the brand's ongoing expansion, commitment and investment in the UK retail and jewellery market
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Atelier VM has announced that it is set to open its first UK flagship store in London’s Burlington Arcade.
The new store covers a total area of 401 sq ft, and will be located at House 5 of the Burlington Arcade hall.
The brand launched in the UK in 2018 with a dedicated counter space in Liberty London.
The grand opening marks a significant milestone in the brand’s ongoing expansion, commitment and investment in the UK retail and jewellery market.
The company also stated that this was a “testament to the brand’s success and growth over the last six years”.
Marta Caffarelli and Viola Naj Oleari, founders, said: “Atelier VM has found a new home, a new place of the heart, small, precious and full of stories: a real jewel.”
Trupti Shah, commercial director Burlington Arcade, added: “We are excited to welcome Atelier VM to Burlington Arcade, a brand that embodies the spirit of refined minimalist elegance and artisanal craftsmanship. Atelier VM brings a fresh, contemporary take on fine handcrafted jewellery that will resonate with both our local and international clientele.
“Burlington Arcade continues to evolve while preserving its rich heritage, having Atelier VM join the vibrant mix of prestigious brands we house offers our visitors a new and distinctive experience. We look forward to celebrating the opening of Atelier VM’s flagship boutique in November, it will become a favourite destination for jewellery lovers shopping in London.”
