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Abelini opens second store in Hatton Garden

The store has been designed in keeping with the brand's ‘minimalist’ aesthetic, using muted tones and modern display elements

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Jewellery brand Abelini has opened a second store in Hatton Garden today (30 June), expanding its presence in London’s historic jewellery district.

The new shop marks a milestone for the family-run business, which has built a following for its bespoke, mid-priced pieces. It joins the company’s existing showroom and online operation.

The shop will offer design consultations, a range of ready-to-wear items, and ethically sourced diamonds and gemstones.

The store has been designed in keeping with the brand’s “minimalist” aesthetic, using muted tones and modern display elements.

Abelini’s expansion comes amid growing demand for independent jewellery labels focused on “transparency and personalised service”.

Nilesh Rakholia, founder and creative director, said: Opening a second location in Hatton Garden is a natural step for us. We’ve built a reputation online and in our original showroom for helping customers mark life’s most important moments with jewellery that reflects their story. This new store allows us to bring that experience to even more people, whether they’re looking for an engagement ring, a bespoke piece, or a meaningful gift.”

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