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Everledger and Hari Krishna Group (HK Group) have announced a deal that will see Hari Krishna’s flagship private label brand My Diamond Story tracked using blockchain technology.
With this new development, Everledger, a global emerging technology enterprise, and the HK Group, one of the world’s largest diamond manufacturers and exporters, will see the diamonds cryptographically-certified and the information stored securely at every step of the process on Everledger’s blockchain-based platform.
As part of My Diamond Story, consumers will receive the Diamond Birth Certificate that chronologically captures six key stages within the diamonds transformation from rough to the finished jewellery item: My Rough Diamond, My Diamond Mapping, My Diamond Cutting and Polishing, My Diamond Grading, My Diamond Ring Design and My Diamond Hand Setting.
Leanne Kemp, Everledger founder and CEO, said: “Our engineering teams are focused on providing blockchain, smart contracts and digital tooling to industry, enabling the technology to be consumed within business processes across all segment of the trade pipeline. We provide robust chains with security at scale.
“We are delighted to be working with the HK Group, one of the world’s largest and most highly regarded diamond manufacturers within the industry, to bring the benefits of blockchain technology at scale.
“By engaging with stakeholders along the diamond supply chain, from miners, dealers, manufacturers to retailers, consumers can immerse themselves in the lifetime journey of their diamond.”
Ghanshyam Dholakia, HK Group managing director added: “We recognise the industry need for transparency and increased confidence in provenance and have committed to many initiatives to ensure that we can continue to offer a quality product and service to our consumers.
“Utilising Everledger’s long-standing diamond blockchain platform can help us to further strengthen our product offering to the industry and especially the end consumer. We are confident that this major innovative step will be a boost to our jewellery business, HK Designs.”
