Tell us a bit about the company, its history and background?\r\n\r\nLuca Jouel is a boutique Australian fine jewellery brand offering beautiful custom designed and made pieces that celebrate a sophisticated yet organic beauty. Luca Jouel is a proud member of the prestigious community of luxury lifestyle brands bearing the Butterfly Mark, powered by Positive Luxury.\r\n\r\nCEO, designer and gemmologist Tereena Lucas aspires to create heirloom quality jewellery that holds personal meaning for the wearer with an emphasis on the timeless, luxurious and nostalgic.\u00a0Each piece of Luca Jouel fine jewellery is\u00a0custom made by expert crafts people in Australia and Hong Kong using\u00a0a variety of manufacturing techniques\u00a0which include CAD\/CAM, hand-assembly, hand-finishing and complete hand-making. Tereena Lucas is a fellow of the Gemmological Association of Australia (FGAA).\r\n\r\nWhat\u2019s the deal then with this new product? Can you describe it and where it fits in in the market?\u00a0\r\n\r\nLuca Jouel\u2019s A\/W\u00a02019 fine jewellery collection\u00a0invites further exploration of texture, natural beauty, personal meaning and\u00a0individual\u00a0style. \u200bDebuting a special limited-edition coloured stone collection, the pieces feature precious gemstones that\u00a0the designer has\u00a0collected over the years.\r\n\r\nThe breathtaking collection is filled with\u00a0gorgeous sapphires, spinels, tourmalines and garnets in beautiful tones of pale purples, rich magentas, orangey-pinks and deep greens, that are\u00a0paired\u00a0with finest white diamonds and custom hand finished platinum and 18ct yellow gold.\u00a0The result is a gorgeous collection of dramatic pieces, displaying a\u00a0captivating melange of color, texture and memory.\r\n\r\nWhen and where will it be on sale?\u00a0\r\n\r\nFall 2018: Luca Jouel is available through luxury sites.\r\n\r\nwww.1stdibs.com\u00a0 and\u00a0www.lamaisoncouture.com,\u00a0www.gothelist.com,\u00a0www.gallerique.com\u00a0as well as at\u00a0www.lucajouel.com\r\n\r\nWhat are Luca Jouel\u2019s unique selling points versus its competitors?\r\n\r\nLuca Jouel designs use harmonious combinations of\u00a0responsibly sourced metals\u00a0in 18ct yellow and rose gold, palladium, platinum and silver, together with \u200bdiamonds and\u200b precious and semi-precious gemstones.\r\n\r\n\u200b\u200bLuca Jouel\u00a0limits purchasing of these elements to companies, both big and small, who share like belief and commitment to ethical trading.\r\n\r\nWhat are the price points?\r\n\r\nBesides pieces with prices upon request, pricing ranges from 300 USD to 14000 USD.\r\n\r\nWhat do you want to say to our readers?\r\n\r\nOur\u00a0company\u00a0is committed to\u00a0creating quality fine\u200b jewellery that promotes social and environmental responsibility.\u00a0We have a love of the details and each piece is custom made by expert artisans.\u00a0Luca Jouel supports fair trade and ensures strict labour and safety practices are adhered to for all of its partnerships.\u00a0We hope you enjoy our latest collection, it has truly been a pleasure creating it.