Footfall drops in July as customers avoid high street in heatwave

All regions saw a decrease in the number of people on the high street

The heatwave drew customers away from the high street in July, as footfall fell by 10.8% compared with the same month in 2017.

According to the Ipsos Retail Traffic Index, footfall was down in all regions compared with July 2017 with Scotland and Northern Ireland seeing 6.5% less shoppers on the high street while South West England fell by 7.8%. The Midlands saw a drop of 9.2%, Northern England and London and the South East dropped by 10% and 15.9% respectively.

There were varied results for month-on-month footfall levels, Northern England and the Midlands were the only regions to see decreases recording declines of 3.4% and 1.5% respectively. Scotland and Northern Ireland saw an increase of 2.8% consumers, South West England and Wales saw 2.5% more and London and the South East welcomed 2.1% more shoppers on the high street.

Compared with June 2018, this was an overall increase of 3.4%.

Dr Tim Denison, Isos retail intelligence director, said: “Following an improving high street performance over the last couple of months, July’s footfall figures will be very disappointing news for retailers. We had expected the recovery to continue, but any feel-good factor from the hot weather and summer of sport failed to materialise on the high street.

“With the base rate hike, subdued pay awards and consumer confidence languishing, retail spending is unlikely to get any stronger for the remainder of this year.”

He added: “We are also now at 20 profit warnings among listed retailers for 2018, twice the number of 2017 – underlining just how tough both trading conditions and the costs associated with structural changes are impacting the sector.”

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Alessandro Carrara

Alessandro is a trained journalist just getting started in the writing arena. He’s madly obsessed with Japanese culture, a passionate reader and adores niche video games. When he isn't getting sore thumbs from playing classic Nintendo games, he’s working as an editorial assistant for Mulberry Publications. Feel free to drop him a line with any story ideas.

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