Talk me through the history of your company?
The company was established by Charles Hancocks in 1849. He started the shop on the corner of Bond Street and Bruton Street and quickly established a name for himself with queen Victoria and a lot of monarchies across Europe.
How do you bring the tradition and relevance of your jewellery to today’s trends?
You have to reach the market and know what is selling and what is not. In terms of the engagement ring the raw diamond market is very strong for us. We aim to be on top of that by selling unique pieces, so we only sell cut diamonds and gems and make them into rings which are made by hand, we never make two of the same rings.
What have been some of the challenges your company has had to overcome?
Well, the company goes back one hundred and seventy years, so it’s had every economic challenge that can be thrown at it, including both world wars. The changes within the west end have always been a challenge as well, because it’s a more expensive place to have a business. Additionally, a constant problem is to find the rare unusual pieces from the private collections and museums; it’s a constant battle.
What are your favorite features of the products offered today by Hancocks?
We currently have a very unusual old European diamond with incredible stone work. We also have a phenomenal necklace which dates back to the 1950s that is another of our prized pieces.
What has been Hancock’s biggest accomplishment so far?
I think the biggest accomplishment is that we continue to have the very best jewellery of every single era, from the early 19th century all the way to the present day. I don’t think anyone has done it better than we do.
How do you see Hancocks in the near future? Do you have any expectations?
We’d like to expand it, I’d like to promote our jewellery more so we have an ever bigger presence and continue to improve our range and sell it for a better price.