Sotheby’s Geneva has sold ‘The Asprey’ for CHF 3,915,000 (£3m), making it the most expensive watch auctioned this year.
The timepiece was manufactured in 1952, and according to the group was the “star lot of an exceptional selection of world-class vintage wristwatches”. The auction attracted over 900 bidders from 54 countries.
The auction company said it was “enthused by the quality and expertise they found in the sale”, and international collectors drove the final total of the “Important Watches” sale to CHF 12,208,000 (£9.4m) – the second highest total in 10 years for a Sotheby’s watch sale in Geneva.
Sam Hines, global head of Sotheby’s Watches, said: “The enthusiasm we felt from international collectors before the sale has translated into strong bidding today, in recognition of the world-class quality pieces we offered, including of course the legendary Asprey.
“This watch is the ultimate 2499: enormously rare, absolutely pristine – a dream for watch lovers. In 2018, we have seen some of our best results in years, and we are delighted that our approach, seeking out the very highest quality and focusing on expertise, has resonated with collectors.”