Ethical fine jeweller, Ingle and Rhode launched a crowdfunding campaign earlier this week to help cater for the high demand of ethical wedding bands and wedding rings from millenials.
Launched on Seedrs, the funding round has a minimum target of £150,000, representing 4.6% of the business.
The investment will be used to expand Ingle and Rhode’s fast growing digital marketing presence – an area which is already reaping dividends for the brand, with enquiries in September up by 85% due to strategic digital campaigns.
Founded in 2007, Ingle and Rhode was one of the first UK jewellery business to offer “truly ethical rings”, now the business is currently valued at £31m, the demand for conscious consumer with the demand increasing has become much more mainstream.
Tim Ingle, co-founder of Ingle and Rhode said: “We’re delighted to be launching this crowdfunding campaign: it’s set to take Ingle & Rhode to the next level.
“The response to our pioneering ethical engagement and wedding rings has been fantastic since day one, but in recent years we’ve seen an explosion in demand as people become increasingly concerned with the ethics of what tends to be the most significant jewellery purchase of their life.”
He added :“The time is therefore right to push ahead with our ambitious plans for growth. We want to make buying ethical wedding and engagement rings simple for every single person who cares about quality, design and sustainability.”
David Rhode, co-founder of Ingle and Rhode, said: “We’ve always been fortunate to have incredible customers who truly believe in our vision for ethical rings.
“Many of our customers have gone to become investors in our business, and we hope that this campaign proves no exception. We hope our example of using a truly ethical supply chain and practices not only caters to a growing market demand but also inspires others in the industry to raise their game.”