Pizza chain Papa John’s has launched a new novelty £5,000 18k gold one-of-a-kind pair of ‘crust-links’.
The cufflinks have been created in a bid to encourage women to make their move by proposing to their partners in true leap year fashion.
The bespoke gift is made even more special by the creative incorporation of Papa John’s signature dough, hidden within the Ruby and Tsavorite-encrusted surface. Resembling a classic ‘Papa John’s American Hot’ pizza.
Papa John’s marketing director, Giles Codd said: “We wanted to create something unique to celebrate the leap year and we think our 18k gold cufflinks are the perfect combination of romance and innovation.
“We never thought we’d be able to incorporate our dough into jewellery, but it’s happened, and we’re excited to contribute towards making one couple’s dream proposal come true.”
Founder of DC Jewellery, Daniel Christopher added: “We loved playing our part in the creation of these bespoke Papa John’s ‘crust’-links. We’re passionate about jewellery and making each piece as special and truly one-of-a-kind as possible.”