JCK Las Vegas, the largest jewellery trade show in North America, has postponed its 2020 event after “careful consideration”.
Organisers announced they had made the “difficult decision” that the JCK and Luxury event will now take place in June 2021 in Las Vegas.
For 2020, however, JCK organisers will “shift to facilitating business connections” through a new virtual event. Reed Jewellery Group will now host JCK Virtual 2020 this summer, a “celebration of the industry with opportunities to network, merchandise, learn and unite virtually”.
JCK will also offer customers the opportunity to participate in its sister show, JIS October, which is set to be held between 13 and 16 October in Miami.
All exhibitors at JCK will have the opportunity to have a presence on the show floor in Miami, and the event organisers are devoting resources to further develop additional channels beyond the show floor to unite the jewellery industry and support attendees, exhibitors, associations and partners.
Other virtual tools include a recently launched comprehensive calendar of the jewellery industry’s upcoming virtual education and webinars that address challenges related to coronavirus.
Sarin Bachmann, group vice president of JCK and Luxury, said” “This decision was made in response to the unprecedented challenges faced by JCK’s jewellery community.
“We know this decision impacts the entire industry and it was not made lightly. The show has always been more than just a show floor, it’s a platform that brings our entire industry together and reflects its exceptional strength, creativity and diversity.”
She added: “These are unprecedented times, but one thing we can guarantee: JCK and Luxury are in this with you and we are here to support you.
“We will continue to listen to our customers and to facilitate the personal and business connections that our industry is built on, so we can all evolve and emerge stronger and better connected than ever.”
Yancy Weinrich, COO of Reed Exhibitions, said: “While we cannot predict the future, we can be prepared for the time when we can come together in support of our fabulous industry.
“You’ll see more resources from the JCK and Luxury teams that leverage our partners and the global reach of Reed Exhibitions worldwide to offer innovative solutions and a respite from the challenges presented by a global pause in business.”
She added: “Through the ability for JCK’s exhibitors to have a presence at JIS Miami, we will ensure our community has multiple opportunities to come together.”