Celebrated luxury jewellery brands, Yeprem , Maya, Terzihan and Simone Jewels have been announced to make their debut in the House of Luxury’s (HOL) second virtual trunk show going live on today (27 April).
Inside a three-dimensional, HD virtual environment, shoppers will be able to explore fine diamond jewellery by Yeprem and neon-coloured geometric designs by Maya, alongside hand-crafted pieces by Terzihan and Simone Jewels.
The House of Luxury’s move towards virtual experiential e-commerce began earlier this month amid the Covid-19 pandemic.
The inaugural edition, which ran from 11 – 27 April, included leading watch and jewellery brands Bvlgari and Franck Muller, and had as its major highlight, the donation of sales from select earrings designed by Aisha Baker and Alessa Jewelry to the World Health Organization (WHO) to support health workers in the fight against Covid-19.
HOL’s founder, Elio D’Anna said: “We are touched by what people are saying about the virtual trunk show. We’re delighted that they enjoyed the intimate ambiance, the background music, and the ability to instantly set-up virtual appointments with our luxury consultants.
“It’s very encouraging to know that we’ve done something right and that people want to see more. We are also grateful to be able to connect with our clients despite how difficult and uncertain things are at the moment. Our third edition, coming up in just 2 weeks (11 May) with designers Tabbah, Avantist, Dreamboule and Fred, is already in the works.”