Reservoir Watches appoints new brand director

Reservoir Watches has announced the appointment of Alan Stone-Wigg as brand director UK and international consultant for the group.

The Swiss Made precision instruments inspired watch brand was founded in 2017, and has seen “significant growth” in the last three years, currently trading across  65 points of sale in over 18 countries.

Stone-Wigg brings over 25 years of experience with him, having previously set up the Fossil group in the UK, responsible for its “rapid growth” to over £60m in sales. 

He later established the Sequel UK subsidiary, the company responsible for the distribution of the Guess watch and jewellery business in the UK.


Following this, he headed up the global manufacture and distribution of Guess’s Swiss brand, Guess Collection. He later took on international roles and became the global president of Timex in the USA, before moving back to the UK. 

Stone-Wigg’s new role will be to help the brand expand its brand presence and distribution in the UK, and he will provide support to the international team with partner developments around the world. 

Stone-Wigg said: “I’m extremely excited about the brand, the clever complication they have developed and the commercial point of difference in the market. 

“I also appreciate the long term strategy the founder and CEO, François Moreau is committed to; a globally tight distribution strategy, creating synergies with the right partners and retailers that understand the brand and want to give their customers and watch collectors something unique.”

François Moreau, CEO and founder said: “We are thrilled to be partnering with Alan Stone-Wigg across the UK and international markets. 

“Alan brings a significant amount of experience and expertise to Reservoir and understands the ‘out of the box’ thinking we are looking for to really help drive the brand forward. I look forward to working closely with him and building on the success in the UK.”

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