The new site will feature over 150 timepieces, including Tag Heuer’s newest launches, such as the TAG Heuer Connected watch, as well as its heritage pieces.
Alongside this third generation Connected Watch, the boutique also features models from the Carrera, Aquaracer, Monaco, Formula 1, Link and Autavia collections.
The Kingston boutique marks the second of three Tag Heuer boutiques to open this summer, with the Watches of Switzerland Group bringing its total monobrand offering with TAG Heuer to 11 boutiques within the group.
Rob Diver, managing director of TAG Heuer UK and Ireland, said “This is an exciting time for TAG Heuer as we look to grow our retail offering and increase our activity around the UK.
“TAG Heuer enjoys very high levels of awareness all over the country, and we’re delighted to be building on this and bringing our customers in Kingston the full TAG Heuer experience.”
He added: “Even in these uncertain times we believe that there will always be a place for quality stores giving an immersive TAG Heuer experience to our customers.
“The new TAG Heuer boutiques will showcase the best of TAG Heuer and the best of this fruitful partnership”.
Brian Duffy, Watches of Switzerland Group CEO, said, “We are delighted to announce the opening of the second monobrand TAG Heuer boutique to open in the past week first in Oxford and now in Kingston and we continue to be excited about The Watches of Switzerland and TAG Heuer partnership grow from strength to strength.”
For now, visitors to Watches of Switzerland, Mappin & Webb and Goldsmiths showrooms will be accommodated on a by-appointment-only basis, with customers invited to contact their nearest showroom to arrange or use the enquiry form online.
In addition, there will also be a number of walk-in appointments available each day, though each showroom will have a maximum occupancy level, determined by the size of the showroom and the number of colleagues available to serve clients.