Laings has announced the launch of a new summer campaign in line with the reopening of its retail estate.
The campaign will focus on the ways in which the retailer can “commit to a more sustainable future”. The group also launched the summer campaign in celebration of the reopening of its stores.
Laings said that the new window campaign was inspired by its seasonal photoshoot of blossoming flowers. The new display features thousands of flowers, all of which are made from 100% recycled paper.
Laings said that the canopies of flowers and climbing nature of the display “demonstrates the power of our planet as we grow towards a more sustainable future and can be seen in Laings six store UK wide”.
Sally Alobaidi, head of marketing, said: “Sustainability is a topic that is important to Laings. The everlasting nature of diamonds motivated us to look at our summer campaign from a different angle.
“I am incredibly proud of the team for creating a modern and contemporary campaign that invests in our planet.”
She added: “Many of our materials, including our catalogues and receipt wallets, are already made from 100% recycled material.
“We want to take this to the next level, and over the coming year we will be building a plan to ensure that we are using recyclable materials as much as possible, as well as working on other projects to promote sustainability.”