Watches of Switzerland has announced the opening of a new Rolex showroom located in Knightsbridge.
The new 1,377 sq. ft showroom is situated within the existing Watches of Switzerland flagship showroom on the Brompton Road.
It comes as the group has celebrated a “close relationship” with Rolex since becoming an appointed Rolex retailer in 1919.
In 1978, Watches of Switzerland opened a standalone Rolex boutique on London’s Bond Street, and this year opened Scotland’s dedicated Rolex Boutique in Glasgow.
The opening is the latest development in Watches of Switzerland’s expansion plans, which will welcome the launch of a new VIP area and event space on the upper floor of the Knightsbridge flagship showroom.
This will be closely followed by the unveiling of a new Watches of Switzerland showroom opening in the City of London’s Broadgate district at the end of the year.
The showroom’s interior features walnut, leather, marble and striated limestone tones, and will “provide a luxurious environment for Watches of Switzerland’s clientele to view an extensive and carefully curated range of timepieces in the Rolex collection”.
Customers will have a one-to-one client experience using a tailored approach, which includes managing client interest in-store, over the telephone or in a virtual meeting.
Watches of Switzerland CEO Brian Duffy says: “We are extremely proud to be strengthening our partnership with Rolex with an enhanced Knightsbridge offering.
“The new Rolex showroom is the latest step in our partnerships focused expansion which will see further exciting advancements later this year with a new Rolex showroom in the brand new Watches of Switzerland showroom at London’s Broadgate.”
Amal Popat, Rolex showroom manager: “We look forward to welcoming clients to the beautiful new Knightsbridge Rolex showroom where we offer a highly personalised and meticulous client experience with some of the most prestigious Rolex timepieces available.”