The group has chosen 100 Liverpool Street, Broadgate to open the latest Watches of Switzerland showroom, near where the company first began trading on Ludgate Hill in 1924.
The showroom opened it doors yesterday (2 December) and the ground floor will house eight appointed branded areas from partners including; Audemars Piguet, Tudor and Cartier.
Brian Duffy, CEO of Watches of Switzerland Group, said: “We are pleased to be strengthening our presence in London and feel 100 Liverpool Street at Broadgate presents us with a great opportunity to offer an exceptional breadth of leading luxury timepieces and further strengthen our existing and loyal client network.”
Francesco Paparella, the showroom’s general manager, said: “Our vision is to inspire, educate and entertain our clients and to give them an unforgettable watch-buying experience. We look forward to welcoming our loyal and new customers into our showroom.”