Vincero Watches sees 120% UK revenue surge

Vincero Watches has announced a surge in its international growth with a 120% increase in revenue in the UK.

The group saw international revenue increase by 87% in the Netherlands and 44% in Australia as well as an international conversion rate growth by 31% year-on-year.

The watchmaker also announced it has partnered with Global-e, ecommerce solutions, to increase its global “customer satisfaction”, capitalise on international traffic, increase conversion rates, grow sales in key markets and “penetrate” new markets.

Matthew Merrilees, CEO North America of Global-e, said: “Vincero Watches has been able to significantly improve their international interface and ensure customers everywhere have the wonderful experience associated with their brand.

“We are excited to collaborate with such a well-known and sophisticated brand. We are looking forward to continuing to help them drive sales and revenues and watch their global conversation rates represent their increasing customer satisfaction.”

As a result of the partnership with Global-e, Vincero Watches said it will be able to offer its global customers a “new and improved” customer journey which includes allowing shoppers to “browse and buy” in their local currency with over 100 currencies supported.

Additionally the brand said it has “customised” 150 different payment options including local and alternative methods such as “Buy now, Pay later” and digital wallets, checkout process supported in 26 languages.

Aaron Hallerman, Co-Founder of Vincero Watches, said: “Selling internationally can be challenging and in order to assure you provide your customers with the best experience you need to overcome many logistical barriers.

“Since implementing Global-e’s end-to-end international ecommerce solution, we’ve seen quick and impressive results. It’s been a pleasure working with Global-e to see our goals come to fruition and witness our global customer’s brand loyalty increasing.”

He added: “Catering our platform to be as welcoming and seamless for our international customers as it is for our domestic shoppers was always crucial to us but during a pandemic it became critical.

“We are thrilled to be in a position to quickly adjust to changes in the market and offer our customers a shopping experience as exceptionally crafted as our watches.”

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