Trade Organisations

Holts Academy and BJA launch business training courses

The courses designed based on the results of a market survey conducted in late 2011 to identify the additional help need by both fledgling and established jewellery companies in the current market.

Director of Holts Academy, Lee Lucas, said: “Too often we hear of individuals and companies lacking key business skills to run their businesses.”

CEO of the BJA, Simon Rainer, added: “The new courses have been designed to provide a constructive and insightful approach to how both BJA members and non members can learn and implement key business disciplines.”

Running from April to June 2012, there will be 12 courses held in both London and Birmingham. BJA members and Holts Academy alumni will be eligible for a discount from each course.

It is hoped that the success of the course programme will lead to a repeat later in the year.

Ranging from devising a marketing strategy to financial management, the course programme also includes product photography skills and how to sell online.

Course available include photography; sales, marketing and finance; marketing strategy; PR; how to sell; jewellery illustration and social media, amongst others.

The BJA represents over 1050 companies involved in the UK jewellery supply chain and celebrates its 125th anniversary this year.

Further information on all the courses and how to book is available at

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