Successful launch for Heresy Jewellery Design

Heresy, founded by certified gemmologist and creative Matthew Morrell, offers a fresh approach to commissioning and customising fine jewellery for a discerning clientele, aiming to cultivate trust by bridging the ‘information gap’ and producing fine jewellery with a ‘wow factor’.

Guests from local business, arts, the media and the local retail community were able to listen to a explanation of the story behind the business, delivered by Matthew himself, as well as a short presentation about fineness and inclusions in coloured gemstones; the key to visually identifying the origin of gemstones; distinguishing between natural and synthetic gems; and identifying enhancements or treatments.

Matthew was also able to announce that Heresy Jewels is licensed to design and propose fine jewellery fabricated with Fairtrade and Fairmined gold bearing the Fairtrade Foundation’s stamp.


Image: Emilia Fox with Matthew Morrell, managing director of Heresy.

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