Alice’s Escapes is a volunteer-run charity set up by 16-year-old cancer sufferer Alice Pyne, which aims to raise money to provide free holidays to families with seriously ill children.
Last June Alice started a blog that detailed her own personal ‘bucket list’. One year and many bucket list experiences later, Alice’s website has had almost four million visits that have resulted in generous donations of gifts, experiences and money to help both Alice and her charity.
Inspired by Alice’s fundraising efforts and bravery, byBiehl decided to designate its sunshine pod as a piece of charity jewellery – the proceeds from which will go directly to the Alice’s Escapes charity.
byBiehl is working closely with the Pyne family and is actively encouraging jewellers throughout the country to place an Alice’s Escapes collection pot in-store.
Durrants Jewellers in Hatton Garden has also decided to support the charity, and donated a ‘burning desire’ flame pod to Alice’s sister Milly, who’ll be an Olympic torch bearer.
Image: byBiehl’s ‘sunshine’ pod.