Dubbed a ‘micro-concept’, the one-off store will occupy a two-floor space which the designer will use for story-telling.
gpstudio will create an environment where one-off pieces will be shown and the story behind each design can be demonstrated. Anything that inspired the work along with quotations, letters and book extracts will be shown alongside the jewellery, allowing Fennell to show how he creates his pieces, from inspiration to completion.
Founder of gpstudio Gregor Jackson said: “The space that Theo has taken may have been, shall we say, compact, but that makes the design challenges it created even greater. We wanted to use the store to tell Theo’s story and to create a concept space that would take customers inside his mind.”
Theo Fennell added: “As a designer I find working with likeminded people who share my vision vital to the approach that I take to retail spaces. Every piece we sell is something I have created, so our spaces are always a partnership.”
Image: Artist’s impression of the boutique.