ROX, founded by entrepreneurs Grant Mitchell and Kyron Keogh in 2002, currently has four stores across Glasgow and Edinburgh.
Located in Edinburgh’s redeveloped Assembly Rooms, ROX’s fifth boutique will be a 2,500 square foot jewellery and watch destination complete with a Moet sponsored champagne bar.
Award-winning interior designer Graven Images has been commissioned to lead the boutique’s fit. Work will begin on-site in September with the new boutique expected to be open in time for Christmas towards the end of October.
One of the key features of the boutique will be its exclusive ‘Thrill Room’ private shopping lounge. The Thrill Room will be invite only and double up as a private consultation space, design studio and event space.
Managing director of ROX Kyron Keogh said: “We have been looking for a great space in Edinburgh for quite some time now and we are really excited to be opening in the Assembly Rooms. Graven Images has come up with a cutting edge yet classic design that will offer a new customer shopping experience in the city.”
ROX has won numerous awards in its first decade and was named Retailer of the Year at the Scottish Fashion Awards in 2011.
Image: (L-R) Grant Mitchell and Kyron Keogh.