The owners Clusters, Jo Cole and Tony Bracken, approached Weston Beamor (WB) to produce a range of sterling silver jewellery based on the two inter-linked hands which comprise the charity’s logo, and WB offered its services at cost price.
The range of jewellery includes pendants, tie pins, cufflinks and brooches in a mixture of high gloss and matt finishes, with some pieces gold plated, and will be sold both through Clusters’ e-commerce site and its own retail outlet.
The website of ‘Metro’ Radio in Newcastle Upon Tyne has supported the venture, along with Ant and Dec, who have given their endorsement to the range.
Speaking about the project for Weston Beamor, business manager Glen Day commented: “This is a terrific cause and we hope that our involvement will assist Clusters and Metro in Newcastle raise considerable funds for the great work done by Cash for Kids.”
Jo Cole of Clusters added: “We are grateful to WB for all their support with this project. The jewellery has been very well received and we are already experiencing healthy sales. It is early days but we are now ready to roll out the line on a national basis.”
Prices for the Cash for Kids jewellery range from £19 to £30 and all proceeds from sales go directly to the charity.