The advert depicts a dynamic man and his trusted watch on the day he encounters his ‘one and only’, against a backdrop of “amazing scenery, adrenaline and suspense”.
In a contemporary twist, Tissot has also developed an app, which provides a fully interactive account of the movie plus unseen footage. Users can touch the screen at any time or place and it will explain the features at that time – as if the watch were on the user’s wrist and it can be downloaded from the AppStore and Google Play.
The advert will run in 10-, 15-, 20- and 30-second versions and was filmed in remote locations such as the Swiss Alps and trendy locations like Paris, and it is set to run from late November.
Featuring in the advert as the ‘one in a million’ woman, Tissot’s ambassador and actress Deepika Padukone said it was a “privilege” to be a part of a global Tissot TV ad campaign.
“The creative execution in the backdrop of Swiss Alps and Paris perfectly brings out the best features of Tissot T-Touch Expert. I am sure this TVC will inspire the audience to flaunt a Tissot on their wrists.”