Samantha Park, who started her first online jewellery accessories company at the age of just 15, scooped the award in front of 8,000 on-lookers at the 02 Arena.
The 25-year-old faced stiff competition in the early stages of the process, with submissions for each category averaging 3,000 nominations. Dubbed as the ‘Community Youth Oscars’, Samantha said she was “honoured” to be a part of something “so worthwhile”.
“It’s amazing to be recognised for something I’ve worked so hard for,” she said. “The Spirit of London is an amazing organisation which highlights the good work that young people do.
“I’m looking forward to being an ambassador for the organisation and getting involved in their inspiring projects all across the country.”
The Spirit of London Awards is now in its fourth year after being launched by the Damilola Taylor Trust in 2009, with the objective of breaking the imbalance of the way young people are portrayed in the media by rewarding the best young people of the UK and to demonstrate to young people that positive endeavours are valued by creating a great celebrity awards event like the BRITS and MOBOS.
The 2012 nominees recently attended a reception at 10 Downing Street where they met with Prime Minister David Cameron ahead of the awards ceremony.
David Cameron said: “These awards represent everything that is great about the young people of our country. They are a credit to their community and to their city. A fitting finale to what has been an amazing year for our capital city.”
This year’s presenters included Russell Kane, Emily Atack, Jessica Wright and Ricky Rayment, and nominees and the live audience at the O2 Arena were entertained by acts including Labrinth, McFly, Diversity, Maverick Sabre, Stooshe, Chase & Status, Noisettes and Angel.