Samantha Park, who started her first online jewellery accessories company at the age of just 15, scooped the award in front of 8,000 on-lookers at the 02 Arena.\r\nThe 25-year-old faced stiff competition in the early stages of the process, with submissions for each category averaging 3,000 nominations. Dubbed as the \u2018Community Youth Oscars\u2019, Samantha said she was \u201chonoured\u201d to be a part of something \u201cso worthwhile\u201d.\r\n\u201cIt\u2019s amazing to be recognised for something I\u2019ve worked so hard for,\u201d she said. \u201cThe Spirit of London is an amazing organisation which highlights the good work that young people do.\r\n\u201cI\u2019m looking forward to being an ambassador for the organisation and getting involved in their inspiring projects all across the country.\u201d\r\nThe Spirit of London Awards is now in its fourth year after being launched by the Damilola Taylor Trust in 2009, with the objective of breaking the imbalance of the way young people are portrayed in the media by rewarding the best young people of the UK and to demonstrate to young people that positive endeavours are valued by creating a great celebrity awards event like the BRITS and MOBOS.\r\nThe 2012 nominees recently attended a reception at 10 Downing Street where they met with Prime Minister David Cameron ahead of the awards ceremony.\r\nDavid Cameron said: \u201cThese awards represent everything that is great about the young people of our country. They are a credit to their community and to their city. A fitting finale to what has been an amazing year for our capital city.\u201d\r\nThis year\u2019s presenters included Russell Kane, Emily Atack, Jessica Wright and Ricky Rayment, and nominees and the live audience at the O2 Arena were entertained by acts including Labrinth, McFly, Diversity, Maverick Sabre, Stooshe, Chase & Status, Noisettes and Angel.