Jonathan Crocker, who was recently non-executive director at Navshiv Retail, was appointed in an effort to drive the company to the next stage in its 66-year-old history.
Chairman and owner Andrew Loftus said Jonathan’s experience meant he was the right person for the role.
“Coming from a successful background of working with branded goods and a specific expertise in strategy, marketing and business development makes Jonathan a perfect choice for this role. This marks the next stage of brand evolution for Accurist and we are delighted to have Jonathan on board,” he said.
Jonathan was equally optimistic about the appointment, adding: “I look forward to the challenges that such a role presents – Accurist has an amazing heritage and a long standing pivotal role in the UK watch industry.
“We are planning to work very closely with our customers to ensure that our offer is both relevant and engaging for today’s consumers. A series of brand developments are planned and we will be working very hard to make Accurist rise to even greater heights in the months and years to come.”
One of the main focuses of Jonathan’s tenure is to continue the growth of the brand, and he said the basis for this will be “a new focus on presentation, customer support and customer engagement.”