Trollbeads celebrates roll out of shop in shops

Trollbeads UK has announced the successful completion of the first stage in its new shop-in-shop concept with 20 stores investing in the programme. 

Acotis, Ainsworth the Jewellers, Andersons of Warwick, Caboodle, Francis & Gaye, Hooper Bolton, Grace & Co, Moore and Scrupps and Steffans are amongst the stores recently to open Trollbeads shop in shop.

According to Trollbeads the package, which includes window displays, large counter units, wall units and a touch display which enables customers to handle these beads, has been a “big hit with sales staff who have praised the quality and look of the fittings.”

Henrik Leth Møller, Trollbeads UK sales director, said: “We are delighted with the initial success of the shop in shop programme and have had hugely positive response from retailers who are reporting a significant increase in sales due to improved showcasing of the jewellery collections and an increase in consumer awareness.

“We look forward to the next stage in our roll out of shop in shops which is planned to take place in September/October, extending the programme further in the next phase.”