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Jewellery brand Tateossian is set to celebrate its 25th anniversary with the opening of a new men’s flagship store in London

The new store will be located in Sloane Square, near London’s Kind road and the Saatchi gallery. A company statement said that the area was a “mecca for shopping, art and design.”

Tateossian will commission Italian ‘pls design’ Lino Lasanno and Lorenzo Perini – designers for Dolce and Gabanna and Valentino stores – who will design the “clean minimal” new store.

Robert Tateossian, the company’s chief executive, said: “It has been a focus to reopen since the refurbishment of the Duke York area. This store will be an exclusive men’s accessory store with the most high end pieces Tateossian has to offer.”

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