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Online sales grew 13% year-on-year in April following four months of “unprecedented” single-digit growth, according to new figures released today.
The latest IMRG Capgemini e-Retail Index revealed that April sales were up 4% month-on-month, which it said was a marked shift from the established trend of flat monthly growth between March and April – and the highest recorded for this period since 2007.
Online sales growth was driven by mobile shopping, which increased 53% year-on-year and 8% on March.
In the year-to-date overall growth in online sales stands at 9% for the UK online retail market, with April experiencing the highest conversion rate yet seen in 2015 at 4.6%.
Tina Spooner, chief information officer at IMRG said: “Although this [9% year-to-date growth] is still below our 2015 growth forecast of 12%, a number of sectors continue to outperform the total market including footwear, lingerie and accessories.
“The latest results also reveal that online browsers converted at the highest rate for April since 2009 – helping to fuel the 3.9% month-on-month rise between March and April, where the established trend is for flat growth.”
The index, which is celebrating its 15th anniversary, said that online sales have increased 11,000% since it first started in April 2000, with an estimated £640bn spent online.