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Police Watches has announced that it is the official film partner of Hollywood blockbuster, ‘Terminator – The Genisys’.
Running from June 1 to July 20, Police says the campaign will be its biggest of the year and will aim to drive up product promotion and awareness before the release of the movie on July 3, 2015.
The campaign, which will focus on the brand’s ‘Police Reaper’ model which features a motif similar to that of The Terminator, will include a range of advertising from digital and outdoor advertising to blanket social media coverage.
The digital side of the campaign, which runs from June 1 to July 6, will encompass a variety of digital display advertising linking to a Police and Terminator microsite which will invite users to enter a competition – ‘Ultimate Terminator Genysis Home Cinema Package’.
Police said the package will include an LG 55-inch 3D Smart TV, Bose TV sound system along with other Terminator and Police prizes.
The campaign will be promoted on Europe’s biggest advertising screen along the M6 motorway, at point-of-sale with Police retailers featuring show-cards and window clings, along with banners for online retailers.
Julie Halford, head of marketing at Inter City Group, the official distributor of Police Watches, said: “We really wanted to do something for the middle of the year that created an excitable buzz with our customers whilst at the same time generating retail traction.
“Terminator – The Genisys is the perfect outlet for this because it provides thrilling activity for our core audience whilst offering exciting content opportunities for us.”
