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The Houlden Group has announced the launch of a new consortium for elite independent jewellers.
‘Jewellers of Excellence’ is the first such organisation to offer consumers the finest selection of jewellery, diamonds, and an internationally renowned collection of high-quality watches.
The Houlden Group said that the consortium represents the “ultimate hallmark of trust”.
The launch of the Jewellers of Excellence website was complemented with an advert placed in the December edition of Condé Nast Traveller magazine and Irish-based Image magazine – emphasising its target market by sitting next to Tiffany’s, Boodles and Bentley.
The group also has a targeted digital campaign across websites such as Vogue, Golf Today, Royal Opera House and Classic FM.
A statement from Houlden said: “This ground breaking venture demonstrates to our clientele the ‘trust mark’ they strive for.
“The strong reputation of trust, knowledge and quality is representative of the retailers that have been strictly selected by Jewellers of Excellence. Thus, instilling complete confidence in the badge of integrity.”
