Miglio opens first concession store in Germany

Miglio Designer Jewellery has announced the opening of its first-ever concession store within German department store ‘Galeria Kaufhof’.

The new concession store, located in Munich, features Miglio’s signature pink and white colour scheme, which the company said provides the “perfect backdrop” for its interchangeable and collectable jewellery range.

Miglio is now looking for further sites and is believed to be in discussion with various top department stores internationally to expand its newly-created portfolio of concession stores.

Jenny Miller, founder and CEO, told Jewellery Focus: “We are feeling fantastic – this is the outcome of determination, hard work and a clear strategy. It is only the beginning.”

The South African’s brand expansion into Germany follows on from a successful launch into the UK, Australia and New Zealand earlier this year.