Jewellery brand Hot Diamonds has announced the promotion of two employees in an effort to drive retail growth in its independent channel.
Andrew Mills has been promoted from brand manager to head of independent sales, while Makala McAuley has been promoted from customer services to brand ambassador administrator.
Mills has used his 20 years’ experience to initiate a new sales strategy for the brand, which credits him with devising and implementing the ‘Brand Ambassador’ scheme – a new way of working with every account.
The scheme, which Hot Diamonds called the “backbone” of its new sales strategy, aims to enhance brand awareness and drive sales by practicing “exemplary customer service”.
Adryan Cresswell, head of commerce, said: “Hot Diamonds have two very strong brands that are prevalent in the independents channel at the moment – Hot Diamonds and Emozioni. Both brands performed exceptionally well for our retail partners this Christmas, and now we want to structure ourselves so that we can accelerate our growth.
“I am very confident indeed that Andrew Mills will be instrumental in delivering growth for the company in the independents sector. His drive, enthusiasm, knowledge of the market and strategic approach are sure to deliver excellent results.
“The same goes for Makala, who is very determined to drive our brand ambassador strategy forward with great energy and passion.”