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Jewellery retailer Daniella Draper Jewellery has announced the opening of its sixth site, located on Grimsby’s Victoria Street.
Founded in Cleethorpes over a decade ago, the launch represents a further expansion into Grimsby, where the firm’s workshop is also based.
The shop features a “promising, bright space” with an antique jewellery cabinet from Liberty London department store, keeping in turn with the group’s “tradition, yet contemporary” theme.
Currently in the process of being renovated and restored, the site contains two retail units, of which one will house the Daniella Draper store.
Alongside the jewellery opening, the Draper family is set to launch a new business venture, The Beauty Rooms, which will operate from the same building.
Moreover, seven rooms to rent are also available in the property, as the owners intend to support the “hair and beauty sector which suffered greatly over the past year”.
Della Draper, director at the company, said: “Our aim is to provide the opportunity for local beauticians, hairdressers and wellbeing practitioners to operate from a luxurious, covid-friendly environment in a prime town centre location.”
