Product LaunchesRetailers

Scream Pretty expands into US market

The brand will open a new hub in San Francisco, and launch its recycled sterling silver and gold-plated recycled sterling silver designs to the US market on us.screampretty.com across three initial drops

British jewellery brand Scream Pretty has announced its further expansion into the international market, by launching in the US on 9 June 2021.

The brand will open a new hub in San Francisco, and launch its recycled sterling silver and gold-plated recycled sterling silver designs to the US market online across three initial drops.

The first drop, launching in June, will focus on the jeweller’s signature style, the curated ear which combines piercings suitable for daith, tragus, helix and piercing-free ear cuffs to create “bold, stand-out, versatile styling”.

Cast from recycled 925 sterling silver, and gold-plated recycled sterling silver and bejewelled with cubic zirconia stones, the designs are “consciously crafted to be long-lasting and hypoallergenic”.

The second drop will launch in August and include the brands’ Turquoise and Black and Gold collections. In addition, the third launch for 2021 will include curated earring sets and statement single earrings.

Lucy Lee and Jessica Pearce, founders, Scream Pretty, said: “We’ve been overwhelmed by support for our designs in the UK and have a loyal following of US followers on social, it felt like the right time to create a hub in America offering the same fast shipping and customer service for the full Scream Pretty experience.

“Our ethos is ‘Be Seen, Be Heard, Scream Pretty’ and we’re excited to continue our celebration of self-expression and individuality whatever style, age, gender or shape.”

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