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Goldsmiths has opened its doors in Highcross, Leicester, to reveal a dynamic new design and shopping experience.
The new expanded showroom boasts a fresh interior concept, as well as a line-up of timepieces and fine-jewellery brands.
The showroom also features Goldsmiths’ own exclusive brightest diamond featuring its own proprietary stone cut.
This stone has 88 facets which it has used in three engagement ring collections as well as eternity rings, earrings and necklaces.
Craig Bolton, executive director of the Watches of Switzerland Group, said: “Our ambition is for everyone to have a memorable luxury experience long after they’ve made their purchase.
“We believe the repositioning and new store concept will transform not just the Goldsmiths profile and experience but bring some fresh life to our high streets and we are particularly delighted to launch our new showroom, in Leicester, our head office location.
