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Maria Black becomes first luxury brand to join Fairtrade programme

Jesper Jeppesen, CEO, said the brand is ‘working towards responsible, high-impact sourcing’ and ‘calls on the industry’ to follow its example

Maria Black has become the first “luxury” jewellery brand to join the new Fairtrade Gold Sourcing Programme (GSP) on 3 December 2021.

In 2021, which marks 10 years of Fairtrade Gold, the programme was launched to enable more jewellery brands and businesses to source from an “ethical supply chain”.

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Maria Black’s ‘Impact’ gold alloy comprises 30% fairtrade gold and 70% recycled gold, with the brand’s support for fairtrade meaning miners will benefit from the Fairtrade Standards, including fair prices and investment through the Premium.

Jesper Jeppesen, Maria Black CEO, said: “At Maria Black, we are working towards responsible, high-impact sourcing and call on the industry to follow our example and transform artisanal and small-scale gold mining and sourcing Fairtrade gold is the best place to start.”

“We are proud to be working closely with Fairtrade to launch our Impact gold alloy, ahead of Christmas. At Maria Black, we acknowledge the challenges and reality of the jewellery industry, and we are working to make social and environmental improvements within our supply chain.”

Amy Collis, senior supply chain manager, Gold, added: “As we celebrate 10 years of Fairtrade gold, we are excited to announce our new partnership with Maria Black under the Gold Sourcing Programme, and hope that this will inspire more consumers and businesses to choose Fairtrade gold.”

 

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