Laings partners with Whisky retailer amid showrooms expansion plans

Independent jewellers Laings has formed a partnership with The Dalmore to serve its 12 Year Old Sherry Cask Select Scotch whisky at its showrooms across the UK.

It comes as the latest step in Laings expansion plan announced last year, which aims to transform its showrooms and workshops across the UK. It said it hopes to “reimagine the customer experience while ensuring traditional jewellers’ crafts are kept alive for generations to come”.

The collaboration aims to celebrate the heritage and expertise of both brands, which date back to the 1800s. It will give clients the opportunity to sample the 12 Year Old Sherry Cask Select while browsing the jeweller’s carefully curated collections, meeting with the bespoke team or having their beloved pieces serviced, further elevates the showroom experience at Laings.

Stuart McDowell, managing director of Laings, said: “There is great synergy between the brands, from our rich histories to the core values which remain at the heart of our businesses today.

“The Dalmore shares our vision of creating a timeless, quality product, loyal to heritage while also embracing new techniques, making them the perfect partner as we further build our offering as a leading destination for luxury jewellery and watches.”

Lucy McQueen, UK brand manager for The Dalmore, added: “We look forward to working in partnership with Laings, bringing the finest jewellery together with the world’s fastest growing luxury Scotch. We are thrilled to be joining forces in the UK and look forward to supporting exceptional experiences to Laings’ clients.”