Kit Heath expands retail footprint with new partnerships

Jewellery brand Kit Heath has strengthened its retail presence with the return of two key stockists, TH Baker and David Christopher, as it targets regional growth and renewed visibility across the UK.

The company said the partnerships marked a “significant step forward” as it sought to increase in-store availability in response to shifting consumer behaviour and a declining number of independent high street jewellers.

The Devon-based brand, known for its sterling silver collections, said demand remained strong among independent retailers, but greater coverage was needed to meet customer expectations and improve access to its designs.

As part of its plans to build new partnerships, the company has appointed Ashley Westall – a long-serving brand agent – as new business brand ambassador. Her remit will include identifying new stockists, developing retail relationships, and supporting store-level rollouts.

Nickell, co-founder and creative director Katie, said: “Jewellery is a tactile purchase. While customers enjoy browsing online, the physical retail experience – seeing, touching, and trying on the piece – remains irreplaceable. The Kit Heath brand is in a unique position. With the price of gold continuing to rise, the value of well-crafted sterling silver has never been more apparent.

“At the same price point you might get a lightweight piece in 9ct gold, whereas we offer a beautifully substantial piece that speaks to both quality and style, and our retailers are seeing the results in increased silver sales.”

Kit Heath said its collections offered a “compelling alternative” to 9ct gold, combining “award-winning British design, a luxury finish, and accessible price points”.

Kit Heath confirmed it would continue to support retailers with full marketing packages, point-of-sale materials and luxury packaging to help drive in-store engagement and repeat sales.