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Beaverbrooks has launched True by Beaverbrooks, a new fully traceable diamond jewellery collection as part of its continued focus on ethical sourcing and contemporary bridal design.
The family-owned national retailer has introduced the range across its online store and in 15 selected UK retail locations from 23 June. Designed with modern bridal customers in mind, the collection brings together minimalist styling and symbolic detailing, including fine silhouettes and a knot motif inspired by the infinity symbol.
The range comprises 21 individual ring designs, spanning solitaire, diamond shoulder and three-stone settings and featuring round, oval and pear-shaped stones. Prices begin at £995 for wedding bands and £3,500 for engagement rings.
Every diamond used carries Botswanamark certification, ensuring it has been responsibly sourced in Botswana. The scheme also allows customers to trace the regional origin of their stone and nominate a local charity to receive support funded through the supply chain.
In addition to the diamonds, all rings are crafted in the UK using Single Mine Origin gold and platinum, which can be traced back to independently audited extraction sites. The manufacturing process is carried out in workshops certified by the Responsible Jewellery Council and accredited under the Created in the UK initiative.
The launch reflects the wider direction of Beaverbrooks, which was established in 1919 and now operates 83 stores across the UK, including a mix of traditional showrooms and specialist luxury watch boutiques.
Lorna Haddon, head of diamonds and jewellery at Beaverbrooks, said: "True by Beaverbrooks is about more than beautiful design. It’s about knowing the journey behind every piece, from mine to moment and celebrating love with jewellery that is as genuine and enduring as the commitment it represents.
"We know that today’s customers want to feel a genuine connection to the jewellery they choose, not only through its design, but through the story behind it. Alongside the design credentials, we wanted to offer Beaverbrooks customers confidence in the provenance of their jewellery through traceable diamonds, responsibly sourced materials and UK craftsmanship."
