Sacred Gold to open West End store

Sacred Gold will be opening its first  stand-alone store and studio in London’s West End, with a new site opening on Berwick Street, Soho this coming March.

The two-floor, 700 sq ft store will showcase the brand’s premium jewellery collection on the upper floor, while a basement piercing studio will open downstairs. 

Sacred Gold has a team of “renowned” piercers who specialise in ear jewellery curation and offer a wide variety of other piercing services. The new site will also showcase Europe’s largest selection of BVLA (Body Vision Los Angeles), fine body jewellery.

Sacred Gold’s Guy Saar said: “It has always been a dream of mine to bring our unique experience to jewellery and piercing lovers in the heart of Soho. 

“Our aim is to introduce a new energy to the London piercing scene and redefine customer experience with our signature luxury approach and aesthetic”