Tissot opens its highest boutique

Reaching the Jungfrau summit boutique promises to be one of the most captivating shopping journeys it’s possible to take, as the railway ride allows you to enjoy the breathtaking panoramic sights of the mountains around you.

Once reached, the boutique offers an expansive modern interior, which offsets matte surfaces against glossy ones to “stimulate and soothe in rapid succession.”

Tissot products available in the boutique include its collectable eight-watch Jungfraubahn Collection, created to honour the brand’s duties as Official Watch of the Centenary Celebration.