Trollbeads launch ‘People’s Bead’ collection

Launched in 2009, the People’s Bead competition is an opportunity for Trollbeads followers to try their hand at designing their own beads and be in with a chance to see their designs crafted by a professional Trollbeads designer.

This year is the first time that an entire themed collection has been created from a selection of winning designs, which were inspired by the theme ‘share your spirituality’.

Trollbeads’ marketing director Bettina Lovstrom Pedersen said: “We raised the bar and gave our customers a complex theme this year and they responded beautifully. The result is phenomenal.”