Amethyst is a staple in the jewellery industry, known for its rich purple hues and versatility across fine and fashion collections. Popular with UK jewellers, designers, and manufacturers, it offers an accessible yet luxurious gemstone option for a wide range of customers. Jewellery Focus covers amethyst-related news and insights, from sourcing and ethical trade issues to design trends, consumer demand, and market movements. Our reporting helps trade professionals understand how to position amethyst in their collections and respond to changing tastes and supply chain developments.