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Expansion

Expansion in the jewellery trade signifies strategic growth—whether through entering new geographic markets, launching additional retail outlets (including concessions and pop-ups), diversifying product lines, or broadening online presence. Such developments reflect consumer confidence, brand ambition, and supply-chain agility. Jewellery Focus delivers in-depth, trade-focused coverage of expansion activity across the UK market, spotlighting growth strategies from fledgling designers, established retailers, and manufacturers. We report on site selections, financing approaches, digital vs. physical channel decisions, logistical scaling, and performance measurement. Our analysis supports jewellers, brand teams, distributors, financiers, and suppliers in evaluating risks and opportunities tied to growth initiatives and in executing sustainable, profitable expansion plans.

  • Nov- 2021 -
    11 November
    RetailersAstrid and Miyu to launch three new London stores

    Astrid and Miyu to launch three new London stores

    Jewellery brand Astrid and Miyu has announced it will be launching three new destination stores in London. Opening on 18 November, 25 November and 3 December on King’s Road, Foubert’s Place and Coal Drops Yard, the new stores arrive in time for the festive season. The new stores will feature…

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  • 9 November
    RetailersBeaverbrooks profits remain resilient

    Beaverbrooks profits remain resilient

    Family-owned national jewellery retailer, Beaverbrooks, has announced its group turnover for the financial year 2020/2021 was £123.1m, down only 14% from £143.2m against 2019/20 levels which was the brand’s most profitable year of its 102-year history. Following “significant investments”, Beaverbrooks ended the financial year with a group operating profit of…

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  • Oct- 2021 -
    15 October
    RetailersLaings unveil £3m Cardiff showroom transformation

    Laings unveil £3m Cardiff showroom transformation

    Laings is set to unveil its £3m “new-look showroom” at Cardiff’s St David’s on Saturday 16 October, following its official relaunch. The expansion project has seen the existing showroom more than treble in size to 4,735sq ft, and it features dedicated diamond and jewellery areas. The showroom will reportedly provide…

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  • 1 October
    RetailersLaings establishes a board of directors

    Laings establishes a board of directors

    Laings has announced that it has made the decision to establish a formal board of directors, who will be responsible for the running of the organisation. The decision to restructure at a senior management level came after the introduction of additional departments, alongside the announcement of its £10m retail expansion…

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  • Sep- 2021 -
    30 September
    Trade OrganisationsThe Natural Diamond Council expands Assure program

    The Natural Diamond Council expands Assure program

    The Natural Diamond Council (NDC) has announced the expansion of its Assure program which was designed to protect consumers and safeguard the supply chain by supporting Diamond Verification Instrument manufacturers. The goal of this initiative is to maintain consumer confidence in the diamond jewellery industry. The program was first launched…

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  • 27 September
    Trade OrganisationsNDC expands Diamond Verification Instrument testing programme

    NDC expands Diamond Verification Instrument testing programme

    The Natural Diamond Council (NDC) has announced an expansion to its ‘Assure Program’ for the testing of Diamond Verification Instruments (DVIs). Designed to maintain consumer confidence in the diamond jewellery industry, the programme aims to “protect consumers” and “safeguard” the natural diamond supply chain by supporting DVI manufacturers. First launched…

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  • 20 September
    RetailersLaings to open new Cardiff showroom

    Laings to open new Cardiff showroom

    Laings has revealed it is set to open a new showroom in Cardiff at the St David’s Centre set to be unveiled next month. The expansion of Laings Cardiff will see the showroom treble in size. According to Laings, this is the first in a series of “ambitious plans” to…

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  • 20 September
    ManufacturersBlueRock H1 revenues hit £2.8m

    BlueRock H1 revenues hit £2.8m

    BlueRock Diamonds, the AIM-listed diamond mining company, has reported a 118% year-on-year increase to revenues of £2.8m in H1 FY21. The group, which owns the Kareevlei Diamond Mine in South Africa, also saw operating losses reduced 64% year-on-year to £538,000. During the period, overall carats produced at the mine jumped…

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  • 2 September
    RetailersGemporia Partnership secures over £30m in funding package

    Gemporia Partnership secures over £30m in funding package

    Gemstone jewellery and craft retailer and TV shopping broadcaster Gemporia Partnership has revealed it has secured a £30m funding package from Santander UK. Included in the funding package is a five-year £25m term loan that supports repayment of existing facilities following the sale of the group to an Employee Ownership…

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  • Aug- 2021 -
    26 August
    RetailersSerena Williams Jewellery to expand globally

    Serena Williams Jewellery to expand globally

    KP Sanghvi has announced the international expansion of its Serena Williams Jewellery collection. Building upon its introduction in the US this month, the brand will be vetting new global opportunities in additional markets. The collection includes over 60 sparkling rings, necklaces, earrings, and bracelets set in gold and sterling silver…

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