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Expansion

Expansion in the jewellery trade signifies strategic growth—whether through entering new geographic markets, launching additional retail outlets (including concessions and pop-ups), diversifying product lines, or broadening online presence. Such developments reflect consumer confidence, brand ambition, and supply-chain agility. Jewellery Focus delivers in-depth, trade-focused coverage of expansion activity across the UK market, spotlighting growth strategies from fledgling designers, established retailers, and manufacturers. We report on site selections, financing approaches, digital vs. physical channel decisions, logistical scaling, and performance measurement. Our analysis supports jewellers, brand teams, distributors, financiers, and suppliers in evaluating risks and opportunities tied to growth initiatives and in executing sustainable, profitable expansion plans.

  • Feb- 2022 -
    23 February
    RetailersThe Alkemistry hails UK expansion

    The Alkemistry hails UK expansion

    The Alkemistry has announced it is set to expand its presence in the UK, following “triple digit e-commerce growth in 2020”. It has added a number of female founded brands to their product offering including fellow British brand, Dinny Hall and London centred Alice Van Cal. With a revenue growth…

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  • Jan- 2022 -
    25 January
    RetailersSignet raises revenue forecast to £5.77bn

    Signet raises revenue forecast to £5.77bn

    Signet Jewelers Limited has announced its total sales rose year-on-year by 30.4% to $2.4bn (£1.78bn) for the nine weeks ending January 1 2022 (Q4), with its full year total revenue guidance increasing to $7.78bn (£5.77bn). Preliminary same store sales grew by 25.2% year-on-year for the period, and by 35.1% on…

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  • 7 January
    RetailersDMR announces expansion for Liverpool showroom

    DMR announces expansion for Liverpool showroom

    David M Robinson (DMR) has announced that its Liverpool ONE showroom will undergo its largest expansion and refurbishment project to date. The showroom will temporarily close its doors on Sunday 9 January to allow for the project to take place. The jeweller’s refurbished showroom is set to reopen in spring…

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  • 6 January
    RetailersMaya Gemstones launches ‘New Classic’ collection

    Maya Gemstones launches ‘New Classic’ collection

    Maya Gemstones has launched its ‘New Classic’ collection which fuses classic style and modern, architectural design, with stones such as Spinel and Green Tourmaline. Last year, the jeweller reported a 23% increase in engagement ring sales, along with an increase in bespoke requests, which led to the expansion of its…

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  • Dec- 2021 -
    23 December
    RetailersAuree to debut on Liberty’s online shop

    Auree to debut on Liberty’s online shop

    Jewellery brand Auree will debut a selection of pieces from various collections on department store Liberty’s online shop. A curated edit is now available within the store’s jewellery section, including necklaces, bracelets and earrings priced from £30. The launch marks the continuation of a wholesale expansion for Auree, who set…

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  • Nov- 2021 -
    22 November
    RetailersPureJewels wins local innovation in business award

    PureJewels wins local innovation in business award

    East London jeweller PureJewels has won the “Best Innovation in Business 2021” category at the Newham Chamber of Commerce business awards. PureJewels won the award in recognition of its 400% growth in visits to its e-commerce site over the past two years during the pandemic. The company supplies 22-carat gold…

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  • 11 November
    RetailersAstrid and Miyu to launch three new London stores

    Astrid and Miyu to launch three new London stores

    Jewellery brand Astrid and Miyu has announced it will be launching three new destination stores in London. Opening on 18 November, 25 November and 3 December on King’s Road, Foubert’s Place and Coal Drops Yard, the new stores arrive in time for the festive season. The new stores will feature…

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  • 9 November
    RetailersBeaverbrooks profits remain resilient

    Beaverbrooks profits remain resilient

    Family-owned national jewellery retailer, Beaverbrooks, has announced its group turnover for the financial year 2020/2021 was £123.1m, down only 14% from £143.2m against 2019/20 levels which was the brand’s most profitable year of its 102-year history. Following “significant investments”, Beaverbrooks ended the financial year with a group operating profit of…

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  • Oct- 2021 -
    15 October
    RetailersLaings unveil £3m Cardiff showroom transformation

    Laings unveil £3m Cardiff showroom transformation

    Laings is set to unveil its £3m “new-look showroom” at Cardiff’s St David’s on Saturday 16 October, following its official relaunch. The expansion project has seen the existing showroom more than treble in size to 4,735sq ft, and it features dedicated diamond and jewellery areas. The showroom will reportedly provide…

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  • 1 October
    RetailersLaings establishes a board of directors

    Laings establishes a board of directors

    Laings has announced that it has made the decision to establish a formal board of directors, who will be responsible for the running of the organisation. The decision to restructure at a senior management level came after the introduction of additional departments, alongside the announcement of its £10m retail expansion…

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